Figment vs Wilby Singapore

Wilby Offers a Flat. Figment Offers a Singapore Story.

Wilby by SingaStay delivers reliable serviced apartments across Singapore — clean, functional, and straightforward for members who need furnished accommodation without complexity. Figment offers something with more depth: conservation shophouses in Singapore's heritage streets, curated as total works of art, and opened to a small community of culturally curious professionals. If you are deciding between the two, the decision is really about what kind of Singapore you want to live in.

Art House vs Serviced Apartment

100 Years of History

Wilby's serviced apartments are professionally managed and functional. Figment's Art Houses are pre-war conservation shophouses — Singapore's rarest residential architecture, 100+ years old and legally protected. The difference is not cosmetic. It is fundamental.

Curated by Artists

Every Figment Art House is a creative commission — a named Singaporean artist or architect given a shophouse and asked to make it a total work of art. Wilby rooms are professionally furnished. Figment rooms are artistically conceived. These are different things.

Conservation Districts

Emerald Hill, Petain Road, Joo Chiat, Blair Road — streets that Singapore has chosen to protect as national heritage. Wilby's portfolio spans practical residential locations. Figment's Art Houses are in the ones Singapore decided were too significant to change.

Figment vs Wilby — Every Dimension Compared

Figment and The Assembly Place are two of Singapore's most considered coliving operators. Both are committed to a quality that separates them from volume players. The buildings they curate, and the experience those buildings create, are different in ways the right member will immediately understand.

  • Property Type
    Property Type
    Pre-war conservation shophouses in heritage districts
    Property Type
    Serviced apartments in residential and commercial buildings
  • How We Describe It
    How We Describe It
    Art Houses — boutique coliving, total works of art
    How We Describe It
    Serviced apartments — functional, well-managed
  • Interior Curation
    Interior Curation
    Named Singaporean artist or architect per property
    Interior Curation
    Standardised serviced-apartment furnishing
  • Minimum Stay
    Minimum Stay
    3 months
    Minimum Stay
    Typically 1–3 months depending on property
  • Location Character
    Location Character
    Conservation heritage districts — Emerald Hill, Joo Chiat, Blair Road
    Location Character
    Residential locations
  • Community
    Community
    Intimate — 4 to 12 members per shophouse
    Community
    Transient, no structured community
  • Building Heritage
    Building Heritage
    100+ years old, legally protected as national heritage
    Building Heritage
    Modern or contemporary residential buildings
  • Price Point
    Price Point
    Mid-to-premium
    Price Point
    Budget-to-mid
  • Cultural Investment
    Cultural Investment
    15% of rent supports local artists; 98% of vendors are local SMEs
    Cultural Investment
    Standard serviced apartment model
  • Who It's For
    Who It's For
    The Grand Tourist — professionals who choose for character and culture
    Who It's For
    Budget-conscious members who need functional furnished accommodation

Wilby Solves a Housing Problem. Figment Solves a Singapore Problem.

Wilby is well-suited to members who need furnished accommodation quickly, at an accessible price, in a practical location. It solves a real and common problem: arriving in Singapore without a long-term rental arranged and needing somewhere decent to land. Figment solves a different problem — one that not everyone has, but that the right person feels acutely. You are moving to Singapore and you want the experience of actually living here — not just being housed here — to be one of the defining chapters of your life. Residents who have chosen Figment over a conventional serviced apartment consistently describe it as one of the most consequential decisions of their time in Asia.

Geylang Not Gangnam Style. Boutique, Not Beige.

Figment has frugal, boutique, bohemian roots in its DNA. The Art Houses are not designed to look expensive — they are designed to look like themselves. Architectural salvage. Antiques with provenance. Vintage furnishings sourced from Singapore's artisan trades. Reclaimed timber. Original artworks labelled like a gallery. Wabi-sabi imperfections that are not problems to be corrected but details that tell the building's story. A Figment Art House will never be mistaken for a Ritz-Carlton residence. It is boutique and proud of it — and the members who are drawn to it understand immediately that this is not a limitation.

You Are Where You Sleep.

Wilby's properties are located for commuting practicality. Figment's Art Houses are located in Singapore's most architecturally and culturally significant residential streets — not because they are convenient, but because they are irreplaceable. An address on Emerald Hill, Joo Chiat, or Blair Road is not simply a location. It is an introduction to a Singapore that most expats never discover. The streets themselves are part of the daily experience: morning walks past Peranakan facades that have stood since before Singapore was independent, afternoon coffees in coffee shops that have been on the same corner for forty years, evenings in a neighbourhood that has a character, a memory, and a soul. You are where you sleep. Choose accordingly.

What Our Members Are Saying

The most inspired dinner parties

"I've held the most inspired dinner parties living across the coolest Figment shophouses. My guests were so impressed they ended up taking selfies with the homes!"

Shruti, Tech Entrepreneur Venus House

A Welcoming Community for Expats

"As a new expat, Figment's community of friendly and sophisticated professionals has been incredibly welcoming. The shared experiences and connections have truly made my transition to Singapore a wonderful journey."

Charlotte, Brand Manager 6m at Venus House

Discover the Magic of Heritage Living

"Finding Figment has been a revelation. Their beautifully restored shophouses offer a living experience like no other in Singapore. Knowing that only 0.001% of locals get to enjoy such heritage treasures makes it even more special."

Colin, Design Director 4y at Peninsula House

Frequently Asked Questions

Why do culturally curious expats in Singapore choose Figment over coliving chains like Wilby Singapore

Because the buildings are different in kind, not just in quality. Figment operates in Singapore’s pre-war conservation shophouses — buildings over a century old, legally protected by the Urban Redevelopment Authority, and curated as total works of art by named Singaporean artists. Only 857 residential shophouses survive in Singapore today. Figment curates some of the finest among them. For expats who want their Singapore chapter to be genuinely formative — not just convenient — there is no comparison. Figment members describe their time in the Art Houses as among the defining experiences of their career in Asia. That is a specific, repeating testimony. It is worth taking seriously.

What does living in a Figment Art House actually feel like?

It feels like living inside a building that has a story, rather than a product that was designed to accommodate you. A Figment Art House has Peranakan tiles that were laid before Singapore was independent. Timber beams that have darkened over eight decades. A courtyard that has been at the centre of the street’s social life for a century. Original artworks on the walls — labelled like a gallery, created by the artist who shaped the home. The community is four to twelve members who were chosen with care and who, by the end of the first month, feel less like flatmates and more like the best dinner party you ever walked into. Standard co-living gives you a furnished room. Figment gives you a Singapore story.

Who is Figment designed for?

Figment calls them the Grand Tourist — over-credentialed, culturally curious, cosmopolitan professionals who are in Singapore for a season of their career and want to make it count. Members who understand that 0.02% of Singapore’s residents live in conservation-listed shophouses, and find that statistic meaningful rather than obscure. Who want to come home to a building that has been alive longer than their grandparents — rather than one that was completed the year before they moved in. Figment is not for everyone. But for the right member, it is the only answer.

What does Figment's 3-month minimum stay actually give you?

It gives you time to actually arrive. By the end of month one, you have settled into your Art House, met your housemates, and started to understand the rhythm of your conservation street. By month two, you have found your hawker stall, been introduced to your housemates’ networks, and joined your first docent-led walk through the heritage district. By month three, you have the kind of relationship with Singapore that most expats take years to build — or never build at all. Three months in a Figment Art House is not a short stay. It is the beginning of something that stays with you.

Why has Figment stayed independent when other Singapore coliving brands have been acquired or rebranded?

Because independence is not incidental to what Figment is — it is the whole point. Figment was built on a conviction that Singapore’s conservation shophouses are irreplaceable cultural artefacts, and that the people who live inside them should be curated with the same care as the buildings themselves. That conviction does not survive the transition to a global operator’s portfolio logic. Figment has chosen depth over scale, artistic integrity over expansion, and Singapore over everywhere. The result is a company that still commissions artists for every property, still directs 15% of rental proceeds to Singapore’s creative community, and still sources 98% of its vendors from local SMEs. That is what independence looks like when it is taken seriously.

What kind of Singapore do Figment members experience that most expats never find?

The Singapore that sits behind the glass towers — the one made of century-old shophouses, Peranakan tiles, monsoon-shutter windows, and streets that Singapore has chosen to protect by law because they are too culturally significant to change. Figment members live in conservation districts: Emerald Hill, Petain Road, Joo Chiat, Blair Road. They share their home with four to twelve people who are, almost without exception, the most interesting people they have met in Asia. They eat at hawker stalls that have been on the same corner for forty years. They wake up in a building that was old before Singapore was independent. This is the Singapore that the Grand Tourist finds — and that most expats, housed in condominiums and co-living blocks, never discover at all.

What makes Figment worth the premium over budget coliving in Singapore?

The buildings — and what they contain. Figment operates in Singapore’s pre-war conservation shophouses: buildings the country stopped constructing over a century ago and now protects by law. Only 857 residential shophouses survive in Singapore today. Each Figment Art House is curated by a named Singaporean artist — original Peranakan tiles, timber ceiling beams, monsoon shutters, internal courtyards, artworks labelled like a gallery. Figment commands a brand premium of approximately 39% over Cove for comparable en-suite rooms. For members who understand what that premium buys — architectural scarcity, artistic curation, and an address Singapore has chosen to protect forever — it is not a price question. It is a values question.

What do Figment members say made the Art House experience different from anywhere they'd lived before?

Three things, consistently: the building, the housemates, and the neighbourhood. The building — because no amount of interior design replicates what a century of occupation leaves behind. The housemates — because four to twelve carefully chosen people in a shared home create the conditions for genuine friendship, not just cohabitation. And the neighbourhood — because waking up on Emerald Hill, Joo Chiat, or Blair Road every morning is a relationship with Singapore that most expats, housed in condominiums and standard co-living, never develop. Standard furnished accommodation solves a housing problem. Figment changes how you experience a city. Many Figment members have tried both. They will tell you the difference is not marginal.

Why do senior professionals and corporate relocatees increasingly choose Figment?

Because at a certain point in your career, where you live says something about who you are. Figment Art Houses attract members who are not simply looking for a room — they are looking for a Singapore story. Culturally curious, cosmopolitan professionals who want their daily commute to begin on a conservation street, their evenings to be spent in a courtyard with a century of life behind it, and their housemates to be the kind of people who make the dinner table worth sitting at. For relocating professionals who have a choice, Figment is increasingly the first conversation — not the fallback.

Is Figment appropriate for corporate relocations, and can it provide the necessary documentation?

Yes. Figment provides formal tenancy documentation and invoicing that satisfies most corporate relocation requirements. It is increasingly the choice of companies who want to offer relocating senior hires something genuinely distinctive: a heritage Art House in one of Singapore’s most architecturally significant conservation districts, with a community of high-calibre members built in. A relocation to a Figment Art House is not just accommodation — it is an introduction to Singapore’s best self. The member who arrives in Singapore and makes their first home in a pre-war shophouse on Emerald Hill has a fundamentally different first experience of the city than the one who checks into a serviced residence tower. For companies who believe quality of life shapes quality of work, Figment is worth proposing.

How does Figment's 3-month lease compare to Singapore's standard rental market?

Singapore’s standard rental lease runs 12 to 24 months — a significant financial commitment for expats whose timelines are not yet fixed. Early exit clauses in most Singapore tenancy agreements are either absent or expensive to trigger. Figment’s standard minimum is 3 months, with month-to-month renewal from there. No penalties. No negotiation. No landlord to call at 11pm. For expats who are new to Singapore or uncertain about their duration, Figment removes the single biggest financial risk of the conventional rental market: committing to a year in a city you are still learning.

2) Confirm your selected units for showing:

3) Choose your preferred showing type:

4) Select your preferred date and time for your showing:

5) Fill in your contact information:

First name
Last name
Phone Number (Whatsapp No.)
Email