Figment’s visual identity by Foreign Policy Design Group in Type Director’s Club, Monocle Magazine and more

Pop the champagne! — Our beloved branding and visual identity, masterminded by our design heroes and Jalan Besar neighbours Foreign Policy Design Group, has received a humbling amount of international awards and mentions. During a time of nostalgia for travel and wanderlust, the evocative design has been showcased across esteemed platforms for visual culture including the American Institute of Graphic Arts’ Eye on Design and Monocle Magazine’s newsletter, The Monocle Minute.

Perhaps most delightful of all, we were included among the four recent projects by Foreign Policy Design Group that have been awarded the Certificate of Typographic Excellence by the Type Director’s Club, a leading international organization for typography and graphic design. The project will be included in the Annual of the Type Directors Club, The World’s Best Typography, and will be in traveling exhibitions worldwide.

We couldn’t be more proud and honoured to have worked with Foreign Policy bring this project into reality, and we’re heartened that it has resonated with audiences around the world. Read our interview last year with Foreign Policy’s studio director, Yah-Leng Yu, to understand more about her pride in Singapore culture, past and present, and how re-imagining our shared heritage is a project we can all partake in.


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