Mar 11, 2022
Figment in a Postmaterialist Society
We are living in an age of superabundance. Late Capitalist society relentlessly uncovers fresh needs, while flooding the market with a deluge of products and services. Fear, uncertainty and doubt (FUD) marketing techniques are harnessed by businesses and governments to keep consumers frozen in a state of perpetual consumption, discouraged from altering their habits or of making alternative choices.